Know more about SafeConnect
A Malaysia-born pioneer in AI-powered fleet intelligence, advancing safer, smarter, and sustainable transportation ecosystems.
Founded in 2017, SafeConnect (formerly SafeTruck) was built to redefine how the physical economy moves. What began from firsthand logistics experience has grown into a regional technology leader, helping transportation and logistics industries turn operational complexity into real-time intelligence.
Today, we empower organizations across Southeast Asia—including Malaysia, Singapore, Indonesia, Thailand, and the Philippines, as well as Pakistan—orchestrating a connected ecosystem that monitors over 25,000 commercial vehicles daily. By transforming billions of data points into actionable intelligence, we enable businesses to improve safety, maximize operational efficiency, and unlock up to 90% in cost savings.
Our ISO 27001 and Malaysia Digital (MD) certifications, alongside a perfect 5-Star MIROS TrackScore rating, reflect our capacity to actively help reduce road accidents by 65% while protecting up to 30% of our clients' annual revenue.
Our Vision
To deliver high-quality, customer-focused solutions that enable profitable growth and operational excellence.
Our Mission
To inspire innovation in fleet and workplace technology, creating superior products and services that contribute to a safer, more efficient society.
SafeConnect evolution:
a journey of innovation
From developing cloud-based fleet visibility to AI-powered transportation intelligence, these milestones reflect the continuous scaling of technology, trust, and impact across the fleet and logistics ecosystem.
November 2026
June 2026
June 2026
March 2026
February 2026
October 2025
September 2025
May 2025
October 2024
August 2024
August 2024
August 2024
May 2024
April 2024
March 2024
March 2024
November 2023
October 2023
October 2023
September 2023
June 2023
June 2023
May 2023
March 2023
March 2023
July 2022
June 2022
May 2022
April 2022
March 2022
February 2022
January 2022
January 2021
January 2020
January 2019
January 2018
January 2017
Officially rebranded as SafeConnect, marking a new era of innovation focused on seamless, end-to-end fleet intelligence and advanced data connectivity.
Accepted into the global NVIDIA Inception Program, accelerating the development and scaling of SafeTruck’s AI-powered fleet intelligence solutions through advanced technology access and deep-learning resources.
Awarded the "Top Tier Excellence" distinction under the MIROS TrackScore program, honored as one of only three early companies in Malaysia to achieve this milestone.
Selected to speak alongside industry experts at the MOVE Symposium, sharing our role in advancing road safety and fleet management through AI-powered fleet intelligence solutions.
Selected to speak alongside industry experts at the MOVE Symposium, sharing our role in advancing road safety and fleet management through AI-powered fleet intelligence solutions.
Achieved a perfect 5-Star rating with a flawless 5.00/5.00 under the MIROS TrackScore program out of 43 evaluated providers nationwide, reinforcing SafeTruck’s position among Malaysia’s top-performing fleet technology providers.
Recognized by Berg Insight as a prominent Malaysian fleet management solution provider in Southeast Asia, reinforcing SafeTruck’s expanding footprint as a key regional player driving the adoption of advanced telematics.
Successfully co-launched Hackathon 2025 alongside Forward College, MDEC's Digital Innovator Programme (DIP), and PERMATA@Pintar Negara (UKM), focusing on smart IoT fleet management challenges, resulting in a tangible R&D pipeline.
Featured in a prominent corporate spotlight by Malaysia SME®, recognizing SafeTruck's role as a key regional innovator driving digital transformation, sustainability, and AI-powered fleet intelligence for the logistics sector.
Secured a strategic partnership with a leading regional aerospace provider to develop an advanced Continuing Airworthiness Management Organisation (CAMO) system, expanding our core ground logistics technology into the aviation industry.
Featured as the sole startup selected to deliver a keynote at AWS Cloud Day Malaysia, highlighting impactful contributions to the logistics sector’s “connect pillar” and reaffirming leadership in cloud-integrated, sustainable transportation solutions.
Awarded Malaysia Digital (MD) status from MDEC, recognizing SafeTruck’s significant contributions to the national digital economy and solidifying its position as a frontrunner in digital innovation.
Secured TrackScore Certification from the Malaysian Institute of Road Safety Research (MIROS), validating strict adherence to national safety standards and establishing a strong benchmark for transportation safety innovation.
Showcased smart transportation solutions at AMKL 2024 with official endorsement from MDEC, significantly enhancing industry visibility and reputation as a key innovator in the sector.
Expanded international footprint at DEX Connex Indonesia 2024, engaging in high-level dialogues on digital transformation to refine regional strategies and meet evolving Southeast Asian market demands.
Selected to speak alongside key industry leaders at AWS Startup Day Malaysia, bolstering SafeTruck's market position as a pioneer in logistics technology and aligning with cutting-edge cloud advancements.
Achieved ISO 27001 Certification, underscoring an unwavering dedication to top-tier data security and cementing client trust through stringent, internationally recognized data protection standards.
Strategic market expansion into Pakistan, unlocking a transformative opportunity in a vibrant emerging market and establishing a critical cornerstone for global market diversification.
Advanced Industry 4.0 supply chain automation at #MALT2023 by seamlessly integrating SafeTruck’s AI fleet control system with AC2 Wave’s Warehouse Management System (WMS).
SafeTruck represented Malaysia at the Hong Kong Electronics Fair (Autumn Edition) with the ASEAN Secretariat ECOTECH, gaining exposure among over 3,200 global exhibitors and opening doors to international business opportunities.
Represented at Huawei Connect 2023 in Shanghai alongside Huawei Singapore, engaging with global industry leaders to explore cutting-edge intelligent technology advancements and accelerate SafeTruck’s innovation roadmap within the Huawei ecosystem.
Expanded regional market presence at DEX Connex Philippines 2023, collaborating with MDEC, the Malaysia Chamber of Commerce and Industries Philippines, Eastern Communications, and the Malaysian Embassy in Manila to forge strategic cross-border partnerships and accelerate international growth.
At InnovFest 2023 at Singapore Expo, we launched three cutting-edge innovations—AI-Powered SafeVision, EV Fleet Management Solution, and ESG Sustainability Reporting to define the future of smart transport technology.
Appointed as an official ESG Partner in Bank Negara Malaysia’s (BNM) GVC Programme, validating SafeTruck's solutions for eliminating empty miles, reducing carbon emissions, and optimizing fuel efficiency.
Expanded into Indonesia, extending our service coverage across Southeast Asia.
Featured alongside key industry players at Cloud Native Solution Day, an event sponsored by Zebra Technologies. The showcase highlighted SafeTruck's ability to integrate fleet and warehouse management systems for total supply chain visibility, earning valuable insights and reception from the CIO of Mydin Malaysia.
SafeTruck took the stage at Investor Demo Day and captured strong investor interest in our innovative solution and its growth potential.
Out of 600 applications, we earned a spot in the 7th cohort of Accelerating Asia, with an acceptance rate of just 1.5%.
A selection panel chose us from among 3,600 startups across over 150 markets—including renowned startup hubs such as Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam—naming us among the Top 50 Global Startups at SLINGSHOT 2022.
During the competition in Singapore, we won SGD $30,000 for the Huawei Spark Ignite Global Competition.
During the competition in Singapore, we won SGD $30,000 for the Huawei Spark Ignite Global Competition.
SafeTruck emerged as the global winner of the Huawei Spark Ignite Global Competition 2022, prevailing over nearly 1,500 applications from more than 40 nations.
SafeTruck gained global recognition as a Top 30 startup in the Nexea Accelerator Program. We secured investment, received mentorship, and expanded our industry network for enterprise customers.
We reinforced safety ICOP compliance with the official introduction of DriverCare, a driver-focused mobile application that earned recognition from Malaysia's Ministry of Transportation (MoT).
With the daily tracking of 15,000 commercial vehicles, we reached USD $1 million in revenue.
To advance insurance telematics for the logistics industry, SafeTruck also established a partnership with Malaysia's first digital insurer.
To advance insurance telematics for the logistics industry, SafeTruck also established a partnership with Malaysia's first digital insurer.
In its three years of commercialization, SafeTruck has achieved its objective of maximizing customer business potential. We continue bridging the information gap between drivers and vehicles, enabling greater data transparency when reviewing end-to-end fleet operations.
We launched a one-stop vehicle control management solution featuring full fuel monitoring, integrated workshop services, and breakdown via partnerships with major oil & gas, and logistics providers.
Expanded geographic footprint to East Malaysia (Sabah and Sarawak), optimizing fleet operations that help clients save up to 30% in annual revenue.
Expanded geographic footprint to East Malaysia (Sabah and Sarawak), optimizing fleet operations that help clients save up to 30% in annual revenue.
Despite the pandemic, SafeTruck recorded a 200% surge in vehicle acquisition across Malaysia, driven by our commitment to advancing ESG digitization.
Through IoT integration, we empowered customers with greater data transparency; enabling better monitoring and control of their fleet operations.
Through IoT integration, we empowered customers with greater data transparency; enabling better monitoring and control of their fleet operations.
We closed our initial investment round, securing backing from Penang Development Corporation and the Penang i4 Seed Fund (PDC).
SafeTruck also formed strategic alliances with telematics service providers and Easybook (M) Sdn Bhd, Southeast Asia's leading online transportation ticketing platform. These partnerships strengthened our position as the industry leader in IoT system aggregation.
SafeTruck also formed strategic alliances with telematics service providers and Easybook (M) Sdn Bhd, Southeast Asia's leading online transportation ticketing platform. These partnerships strengthened our position as the industry leader in IoT system aggregation.
SafeTruck became the first IoT-powered fleet management company to receive backing from Cradle Fund, part of Malaysia's Ministry of Finance (MOF).
That same year, we surpassed 1,000 commercial vehicles across the northern and central regions of Malaysia.
That same year, we surpassed 1,000 commercial vehicles across the northern and central regions of Malaysia.
Launched SafeTruck to revolutionize the fleet logistics industry by pioneering cloud-based Internet of Things (IoT) technology, cutting-edge innovation, and large-scale data analysis.
Recognition as a Top 30 startup in the Nexea Accelerator Program. We got the investment and also fostering mentorship. We also get to expand our industry network for enterprise customers!
We won the global winner! Almost 1500 applications from over 40 different nations competed in the Huawei Spark Ignite Global Competition 2022, and we took home the top prize.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
Recognition as a Top 30 startup in the Nexea Accelerator Program. We got the investment and also fostering mentorship. We also get to expand our industry network for enterprise customers!
We won the global winner! Almost 1500 applications from over 40 different nations competed in the Huawei Spark Ignite Global Competition 2022, and we took home the top prize.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
Recognition as a Top 30 startup in the Nexea Accelerator Program. We got the investment and also fostering mentorship. We also get to expand our industry network for enterprise customers!
We won the global winner! Almost 1500 applications from over 40 different nations competed in the Huawei Spark Ignite Global Competition 2022, and we took home the top prize.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
Recognition as a Top 30 startup in the Nexea Accelerator Program. We got the investment and also fostering mentorship. We also get to expand our industry network for enterprise customers!
We won the global winner! Almost 1500 applications from over 40 different nations competed in the Huawei Spark Ignite Global Competition 2022, and we took home the top prize.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
Recognition as a Top 30 startup in the Nexea Accelerator Program. We got the investment and also fostering mentorship. We also get to expand our industry network for enterprise customers!
We won the global winner! Almost 1500 applications from over 40 different nations competed in the Huawei Spark Ignite Global Competition 2022, and we took home the top prize.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
Recognition as a Top 30 startup in the Nexea Accelerator Program. We got the investment and also fostering mentorship. We also get to expand our industry network for enterprise customers!
We won the global winner! Almost 1500 applications from over 40 different nations competed in the Huawei Spark Ignite Global Competition 2022, and we took home the top prize.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
We were then chosen from among 3,600 startups from more than 150 markets, including renowned startup hotspots like Israel, Germany, South Korea, the United Kingdom, the United States, and Vietnam, for inclusion in the Top 50 Global Startups in SLINGSHOT 2022.
During the SLINGSHOT 2022 Competition at Singapore, we won SGD $30k for Huawei Spark Ignite Global Competition.
March
We got a chance to pitch on Investor Demo Day. Safe Connect’s presentation was well-received by the investors, who expressed interest in the startup’s innovative solution and its potential for growth.
We had the honor of participating in Cloud Native Solution Day, a collaborative effort with Zetpy, Delyva, and AC2 Group, sponsored by Zebra Technologies. The event highlighted the integration of fleet management with a cloud-native warehouse management system, enhancing end-to-end visibility and operational efficiency.
The positive response and valuable insights from Mr. Malik Murad Ali, CIO of Mydin Malaysia, were instrumental in the event’s success.
May
SafeTruck expanded geographically in Indonesia to provide greater service throughout Southeast Asia.
Test March
We got a chance to pitch on Investor Demo Day. Safe Connect’s presentation was well-received by the investors, who expressed interest in the startup’s innovative solution and its potential for growth.
We had the honor of participating in Cloud Native Solution Day, a collaborative effort with Zetpy, Delyva, and AC2 Group, sponsored by Zebra Technologies. The event highlighted the integration of fleet management with a cloud-native warehouse management system, enhancing end-to-end visibility and operational efficiency.
The positive response and valuable insights from Mr. Malik Murad Ali, CIO of Mydin Malaysia, were instrumental in the event’s success.
May
SafeTruck expanded geographically in Indonesia to provide greater service throughout Southeast Asia.
Our commitment to
#Corporate Social Responsibility (CSR)
SafeConnect aims to create positive alliances with the communities where the company operates, by protecting and adding value to the well-being of employees, partners and communities.
SafeConnect's Commitment to Cleaner Coasts
As part of our ongoing commitment to corporate social responsibility and ESG principles, SafeConnect held a beach cleaning activity to restore the natural beauty of our local shores. Our employee volunteers removed hundreds of kilograms of marine debris, raising awareness on the impact of plastic pollution.
This initiative underscores SafeConnect’s belief that businesses must actively contribute to environmental sustainability. By embracing the 3R principles—Reduce, Reuse, Recycle—we aim to inspire our partners and clients across the logistics and connectivity sectors to adopt greener practices.
Cleaner coasts. Healthier oceans. A more responsible future.
Stepping Up for a Healthier Society
Driven by our mission to create a better society, we proudly sponsored the Pink Trail 5KM Run & ESG Treasure Hunt at Paya Indah Wetlands. Together with MAKNA and industry partners, the event raised funds and awareness for breast cancer support programmes while promoting community well-being, health awareness, and environmental responsibility.
Through impactful initiatives like this, we are proud to actively invest in the wider community around us—supporting healthier communities and advancing a more responsible, sustainable future.
Meet Our Members
Executive
Team
JOELTON ONG
Head of Business Development & Service
Ng Yew Khim
Head of Technical
Beatrice Lim
Head of Operations
Pavitra A/P Gunasekaran
Head of Corporate Admin and Customer Relation
Sherry P'ng
Head of Software Engineering
Juness Lee
Head of Human Resources
Lee Chee Pang
Head of Engineering - Data Platform and R&D
Ronnie Tan
Head of Engineering - IoT Platform
Team
Lead
Jason Chuah
Technical Support Team Lead
Norhaszuani Binti Abdul Rhafar
Fuel Monitoring Team Lead
Nur Isnadia Binti Ismail
Scheduling Team Lead
Tan Zhong Yang
Mobile Engineering Team Lead
Mohamad Nor Shariman Bin Anoer @ Anuar
Customer Service Team Lead
Awanis Binti Abd Wahab
Billing Team Lead
Ruhayu Binti Ahmad
Operations Team Lead
The latest trends, updates, and stories worth knowing.
Accelerating Asia calls on Asia Pacific startups to apply for its flagship accelerator program
Our Recognition
Huawei Spark Ignite Global 2022 Competition - CHAMPION
Top 50 Finalists at Slingshot Competition
Accelerating Asia 2022 - Cohort 7
I 4.0 seed fund - MINISTRY OF FINANCIAL [MOF]
Cradle CIP 3.0
Our core values are
the foundation of everything we do
We love what we do
We keep striving no matter how challenging the circumstances
We value honesty, transparency and commitment
Every one plays an important role and has a say in a product or service
There is no greater joy than to see each member grow in their personal development
